It is transparent that mobile apps can be great investments that pay off in a massive customer loyalty and retention. However, evolving a mobile app from thought to reality can be daunting. As this approach path maximizes the number of individual apps, it makes them more user-friendly, simplifies the development process, and lowers turnaround time for app updates. Developing the user interface and features is not always the most challenging part; integrating the applications with back-end systems and business logic is.
Regardless of size, application projects need to integrate with business systems to access applicable data. According to Wikipedia, a 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.
According to a Gartner report, the dramatic increase in adoption of mobile phones and smart devices will play a vital role for market growth. In addition, we have also seen the drastic rise in enterprise mobile application in the business sector. These factors suggest one thing that the market is fluctuating and it can’t be trust worthy. One way will lead to another and it can turn the table any day.
We hear a lot of buzz about CTOs and CMOs prefer having a mobile application for their business. The survey revealed in August 2015 stated that smart phone is one of the things that are near or around the people for 90% of the whole day. That 90% can be easily taken advantage by utilizing the mobile application in the right manner.
Today, instead of cramming something such as an entire CRM (Customer Relationship Management) into one app, business owners can design several mini apps with just a few necessary and well-designed features.
Undoubtedly, the use of mobile phones and smart devices has grown exponentially worldwide. The tablets and smart phones are now being equipped with more personalized services and helps companies to categorize potential customers for marketing purposes. Every entrepreneur wants to jump in the mobile app development business, but there is something every capitalist, businessman, investors, developers and aspiring business leaders should keep in mind. We call it ‘The Thumb Rule’.
A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination.
Here are few thumb tricks for your app business.
1. Native vs Cross-Platform Development
2. Choose Your First Platform Wisely
3. Designing For Success
4. Client Retention Secrets
5. Marketing (Magic) Tricks
6. Monetization is Tricky Business
Now, we will go through some thumb tactical questions:
1. Have you created a product backlog?
2. Do you anticipate the app needing support once it’s launched?
3. What is the budget of your application?
4. What is the business model for your app business?
5. Can you easily explain your idea and business to anyone?
6. Have you evaluated the competition?
7. Who are you target users?
8. What risks do you foresee associated with the project, timeline, or other outside factors?
Along with these, here are some thumb suggestions to go along the tricks and tactics:
1. Be transparent when using ads
2. Be Professional in promotion
3. Use big buttons, big fonts and coolest UI/UX
4. Test your design often