It’s always a matter of time when a marketer is striving hard to fight for their product to be considered. That’s not an easy task. Let me tell you that the recent Gartner survey revealed that 70% of the angel funding any startup gets is spend on ‘Marketing’ sector. That is a huge portion of the total, isn’t it? It is certainly a major part but it is acceptable since the business leaders have known the importance of promoting the market in every possible ways.Whether you are out at an entrepreneurship conference, you will be asked: “What do you do for a living?” Or, “what is your company about?”In this article, we will figure out one of the significant practical tools for making a meaning conversion or let’s just say ‘An Ice Breaker’. Elevator Pitch is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. Generally, you have 90-150 seconds to leave a long lasting and exciting impression with whomever you come in contact with. It is very crucial to make them count.
Now that, we have grabbed the idea of the tool, we also need to correlate it with mobile application development. How? Well, it is transparent that mobile apps are the trending-talked-topic and so, competition is inevitable. To stand out from the crowd, elevator pitch can be the robust and reliable option for the brands/companies.
Here are 7 elements that an EP ought to have: Problem, Solution, Target Market, Competition, Team, Financial Summary, and Milestone. In a nutshell, it is all about getting short but effective, minor but majestic, small but sensational. Let’s say you’re at a dinner party and everyone keeps bothering you asking, “So, what do you do?” Can you answer in one sentence so that they understand your company?
Similar Strategies are to be applied in promoting or advertising your mobile application. App Stores are full of unknown, unreliable and unaccepted apps but we can’t figure it out. You need to sell it out. While developing the app, the technical concerns are kept in mind but after it is developed and ready to launch, it is all about getting into the heads of customers. If you do that successfully, there is no one behind you stopping. The best part is that it becomes your first impression and when it’s fascinating, half the work is done.
Consider why Pokemon Go has garnered so much fame? The main factor was the ‘One line Explanation’ to all the gaming fans; also to those who weren’t a huge gaming aficionado. Right pitch at the right time illustrates how well you have thought through the detailed steps it’s going to take to open your business and start making money. There you go; you have attracted 75% market because capturing the mobile app market wholly is not feasible as lot of factors come into effect.
Elevator Pitch and Mobile App Marketing are two directly proportional factors which if applied with extra efforts, then the mobile app development company will get the leverage twice, thrice..