Brands, today, cannot deny the power of mobile. According to a study conducted by SurveyMonkey, 70% of mobile searches lead to action on websites, within an hour.
The study implies that it is extremely vital for brands to have a well-optimised mobile strategy. This is due to the fact that users look up for information, about brand offerings, via their mobile. Most mobile searches can lead to sale, when done right.
Mobile Optimization Allows Brands To:
- Timely inform users & keep them updated
- Keep them involved with the product or service
- Boost sales revenue by helping users make informed decisions
Let’s take a look at 3 ways to build a lucrative mobile optimized strategy for your brand.
1. Analyze Social Engagements
Social media engagement is the recipe for success, in this mobile era. As per Flurry Analytics, 17% of user-action is found on Facebook, followed by 11% on Twitter. That means, social media network is slowly gaining popularity among mobile enthusiasts.
Having two million followers on Twitter or Facebook must not be the aim for brands. The main goal is how to engage these two million followers and offer them value? Brands need meaningful engagements on social media channels to keep users coming back.
Besides, it is even important to strategically analyze these social engagements. Take a look at these statistics which clearly state the power of well-planned and operated social media channels.
- Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day
- Instagram users also use Twitter. There is a 50% crossover between the networks
- Women are four times more likely to use Pinterest than men
Social cross-over’s give brands a number of avenues to engage with customers, on the move. These real-time insights can then be applied to better enhance value and engagements, across boards.
Carefully, listening to the buzz in your social media channels allows brands to stay relevant and competitive. It gives them insights into what their customer expects out of them? What are the immediate areas of improvement? How they can offer value to niche markets and build consistent user-banks?
2. Leverage Cross-Overs
Most of us like watching TV while fiddling with out Smartphone. Not just on social media, user cross-over is found in screen-usage, too. According to AdReaction, brands must evaluate the multi-screen landscape by taking into consideration both the screen scale and the response from users.
It is imperative for brands to design multi-screen campaigns, to take their marketing to the next level. This is important as various channels have different roles in terms of their efficiency and effectiveness.
This brings us to the question, what kind of messages are well-received by multi-screen users?
Messages Having Consistency
The aim of message consistency across multiple screens is to eliminate cognitive-overload. Usually, messages which are easy-to-interpret and share are the most powerful conveyors.
Messages Having Connectedness
As brand marketers, create messages which can travel seamlessly across platforms, without compromising on engagement.
3. Understand the Power of Mobile
For brands to stay afloat and leave an impact, they cannot refuse the growing power of mobile. According to a survey, mobile is expected to overtake internet desktop usage by 2014.
No denying, mobile is a growing trend. Consumers in developed markets have access to four to eight portable devices, connected to the mobile.
At this pace, it is no surprise to find, the number of mobile users escalate to more than double to what it was in the previous year. The reason why so many users are drawn towards a mobile platform is to ‘know’ and ‘engage’ with the brand.
With 4 out of 5 users using the mobile to shop, according to ComScore, it holds a goldmine of marketing opportunity for brands. Mobile offers first-hand, authentic (in a way) and measurable ecosystem for brands to take their message to the users. There is no product or service that cannot be imitated on the mobile.
Mobile – Communication Medium
With more and more people opting mobile for a dynamic and vivid user experience. It is time, brands join the bandwagon.
Slowly mobile is bridging the inherent gap between business and its users. It is giving users a voice, a community and a digital identity to put their views to straight to business owners.
This is exactly, the reason, every marketer must embrace a mobile strategy:
- To explore market dynamics and
- To exploit their hidden potential