An ingenious mobile app marketing strategy puts you in the lead of your competition and ensures users return to your app. Mobile application marketers know how ubiquitous mobile is. With over 1,600 apps being launched daily on the Google Play and Apple app Store, it is intriguing to succeed in a world eclipsed by apps. Marketing your mobile application is essential. In addition, often marketers can make some common blunders when promoting their apps that can lead to dis-satisfactory results and unneeded budget wastes. Here’s what you should be looking out for to avoid unforeseen when promoting your app:#1: Application First, Strategy Later
There’s a reason that apps like Snapchat or Angry Birds have the kind of popularity that most apps draw a bead on to have. Every app is unarguably the mogul, what’s a king without its pawns? There is one simple thing you can do; think of your marketing strategy as warriors on the ground who win battles. Just remember that if you have developed a great product, it is only quarter the battle won. An effective marketing strategy is crucial to market your app and distinguish it from the similar other apps that will make their way to the app store, and be ascertainable to the right users. This is authoritative to ensure the long term sustainability of the app and to fewer mobile app development company, this is vital.
#2: Non-considering Value of Users
The lifetime value of users is one of the most important success metrics to evaluate the profitability, persistence and the performance. Lifetime value of users (LTV) is the amount of the revenue a customer will impart during their lifetime of using the app. Without its knowledge, it can have direct impact on the profit and keep users engaged. Knowing the LTV of your users is critical in determining where and how much to invest in acquiring the users, and in bettering the app. One of the indeed mistakes many app development companies often do.
#3: Not customizing ASO
App stores like Apple and Google Play are both unique and what works for one platform may not work for other. Most apps are conformed to just one platform and used across in absence of any personalization. Do you know what will be the result? It will outcome as low engagement and uninstalls. Invest time in interpreting what works on each platform and customize your app to each platform accordingly. This can be done through ASO rules.
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#4: Not Focusing on App Store Optimization
ASO isn’t an overnight process; just like SEO, App Store Optimization is for the apps to make it discoverable in the app store with the right keywords. Simple tricks can be used in ASO strategies, and can offer valuable returns. Failing to have the right keywords in the title & the description in your app page can meliorate its discoverability. Clearly, app icon and name are the gateway to app discovery, and hence, these must be appealing, nonpareil and exclusive, and with substantial keywords that have a high relevancy to the app, but also high search volume with low competition.
#5: Lack of Research
Research and data are the two best friends any app marketer should make. Insights into similar apps in the market and user behavior within these apps, finding potential consumers, and the market opportunity is a decisive factor on which the success of your app depends on. A fantastic app and initial downloads is great, but how do you make sure that you hit the finishing move?
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