Why we love apps? Beyond the technical surface, apps have a personality which can connect to users instantly. It allows app-users to find new stuff, to get entertained, to gain information and simply do a bunch of things, they ever wanted.
Apps are more like companions. Then why is that some apps perform well while others fail miserably?
Let’s take a look at 3 vital aspects of engaged mobile apps:
1. Mobile App Screen
Every screen must hold a single purpose in the very flow of your app. A multi-tasking kind-of-a-screen will get users confused, lost and frustrated. It is of utmost importance to embed a specific flow to your screen placements. They must direct the user from point A to point B, via minimum effort.
Analyze the basic screen flow to determine where exactly your users experience friction, what extra can be added to improve engagement and overcome abandonment, altogether? For instance, your users may need you to re-design the form at the check-out to smooth and fasten the process. So, by taking care of a minor hiccup in the UI design you can generate more profits.
2. Action Buttons in App
Your app is but a product, asking users to take an action. In order to create more specific call-to-action buttons, app developers can do a host of things such as run A/B testing. Or, you can refine the app screen’s UI design to tap in more conversions.
By introducing new action buttons at strategic points in the app, you may gradually garner the results you want. For example, analysing the drop rates of each screen allows you to direct user’s attention to what’s important and help them make informed decisions.
It is not just enough to state the action users need to follow. Moreover, to explain a process use freehand drawings, as and when needed. Include colours and icons which best describe your goal.
For instance, implement a hand-drawn visualization to stress on the action, to be taken. This will not only tell your visitors what to expect but help you win their confidence by helping them accomplish goals.
The Best Trick
The last but the best trick in my hat is Storytelling. Tell a compelling and truthful story to your users. This may depend on the type of app you are developing. This may not always be the trick to use. Still, it is one of those tricks that quickly grab eye-balls.
Most importantly, story-tellers can easily build up on the format and foster better user interactions. For example, best example of this is of game apps. Such apps give developers a chance to add a personal touch to their app-experience and introduce desirably custom features.
‘Muriel Cooper taught me that design had very little to do with how you make something, and instead why you make something’ – John Maeda
Designing a unique, stable and ultra-simple on-boarding experience is the first and most important step in app optimization. App developers get only a single chance to either pull in or push out users. It is therefore vital to give in your best and eliminate the room for any errors.
With billions of apps flooding the app market, users are simply bored and even overwhelmed. Users are looking for apps which talk their language, understand their immediate needs and solve their problems.