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How To Get Honest Reviews for Your Mobile Application Development Initiative?

Mobile App Marketing
October 16, 2014

App-feedback is a primary and most vital tool to create that ever-lasting and profit-garnering app. A good feedback not only allows app developers to address concerns but to immediately improvise the very app experience.

 

Mobile App Feedback

 

Well, if your app strategy is on the way or if your app is waiting for reviews at the App Store. Here’s what you must do.

 

Let’s take a look at 5 interesting ways to garner honest reviews for your mobile app:

 

1. Shake & Share

 

Shake to record your feedback is quite an impressive way of prompting users to register a feedback. For instance, iOS’s Google Maps deploy this format of gathering feedback. You actually have to just shake your Google Map and have your feedback sent.

 

The awesome thing about this kind of feedback is that it lets you include a screenshot of the last page used. This is especially vital for mobile app developers, who wish to know, what exactly users view on the app?

 

In the future, it will be rather interesting to note how other apps utilize the shake to send feedback feature. Will they innovate? Or, rather adopt it the way it is? What will be its implications in the long run? These and more are questions, waiting to be explored.

 

2. Beta Test

 

User input can be gathered via the beta test phase of mobile app development. Developers must take into account the authenticity of the feedback rather than how complicated it is or from where it is being gathered. All beta test has to be is strict, smart and cohesive.

 

Create a niche for your app on your website or blog. Let them know you are looking for serious beta testers. You may reach beta testers via tools such as CentreCode Connect, dedicated to beta testing, via contact forms on your website or by e-mail.

 

To gather the most filtered and accurate of feedbacks, restrict the number of testers to >50. Let users explore your app and restrict the time to collect data for around two weeks. Once done, incorporate the feedback and don’t forget to pass on a complimentary copy to engaged testers.

 

3. Two-way Conversation

 

Apart from always looking for feedbacks, think out-of-the-box. Think of it this way. You get a chance to offer an enhanced customer service experience via your app, while gathering feedback.

 

For example, integrate Helpshift in your app. This allows you to start a chat with your users. This live two-way instant messaging offers an interactive web chat. Here, you can directly talk to users, using your app.

 

Once you resolve the issue, you can easily request the user to leave a feedback. Using Helpshift’s review plug-in, users can share all their concerns to the chat rather than at the App Store.

 

4. Focus Group

 

One of the simplest yet effective way to gather feedback for your app, is to kick start your own focus group. Initially just include your colleagues, friends or family to learn more about their app interactions. Later, you may expand your focus group via blasting it on social media, blog or website, to capture data.

 

The key thing is to focus on the feedback-patterns. What are the repeat questions? Where exactly are the users getting stuck? Do they have a suggestion? Does your app make them happy, frustrated or disappointed? Does it solve a problem for them?

 

Focus groups will allow you to look at things from a user’s perspective. A user angle which you might have overlooked, as you were busy with the technical development.

 

5. Give Incentive

 

The truth is no matter how good you app is, no one likes to share feedback, unless they are highly motivated (or don’t have the time to do so). This is a tricky situation. You may lose users by not getting to know them, after all.

 

It is best to give your user an incentive to share an honest feedback with you. For instance, you can give away points or coins to encourage them share their feelings for the app.

 

To truly differentiate your app from the lot, develop a uniquely interesting pop-up asking for feedback and rewarding them. Let the pop-up sink into the very skin of the app and do not sound or look distracting.

 

To Share is to Care

 

When users share a heart-to-heart feedback about your app, as a mobile development company, you get room for:

 

  • Quick improvement
  • Better chance to serve
  • Enhance user experience
  • Boost user engagement
  • Tackle competition effectively
  • Strategically plan for future

 

Lest, you want to stay unnoticed, device the simple yet effective tactics to up your game, at the App Store.

 

 

Pratik Kanada

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, which makes app ideas into reality by providing unique design and development services across iOS and Android platforms. I generally write blogs on mobile technology, app development and app marketing.

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