The mobile app market is booming and we all know it. The trend fluctuates every now and then. Undoubtedly, mobile apps are significantly becoming part of our lives. ComScore analysis assures that 63% of web traffic for the 10 biggest US retail websites came from mobile devices in December 2015. The primary thing concerned with this was that most of them originated from mobile apps. That does sound interesting.
Presently, 22% of all retail eCommerce sales in the U.S. Accounts for mobile devices account; this is expected to increase to 27% by 2018. Mobile apps, the fastest-growing category in the contemporary mobility market, are therefore isn’t only limited to the retail landscape but to gaming, entertainment, and enterprise apps.
Flurry Analytics reports that 86 % of US mobile consumers spend their “smartphone-time” on apps. Also, out of 60% of mobile devices accounts for the total digital media time spent, 51 % time was represented by app usage. Another astonishing survey by Nielsen report suggests that only 10 percent of smartphone users check out the mobile web while 90 percent sticks to mobile apps.
Development Trends of The Mobile App Market
Ultimately, it can be approximately said from above all the evaluation that Smartphone users spend around 165 minutes on mobile devices, out of which mobile app usage commands 140 minutes. That is fascinating, isn’t it? This is why businesses are becoming cut-throat competitive to launch their services/products before anyone else does and it is all because of pacing demand for mobile apps.
Now, developers try to cut the duration of the development life-cycles and the time gap that lies between idea and launch. There now exists several app development tools and frameworks in the market. The developmental trends of the mobile app market are changing and let us see how.
1. CD-Cloud Driven
Cloud Technology is driving app development to an upward shift making app developers focus more on integrating and synchronizing apps developed for multiple devices. The cloud approach is helping them to build multi-featured functionality because mobile app developers are equipped with all tools for continuous integration. Testing, building an app, and submitting their apps to the app stores. This eventually leads to a faster development process.
2. App Security
Hacking and other cyber-crimes are increasing day by day. As per Gartner, 75% of M-apps don’t pass basic security tests. ‘App Security is a vital factor in mobile application development. Hackers will tend to obtain confidential and sensitive information. Security has become an important need today and developers must take serious security issues like inadvertent leakage of data, insecure data storage, and broken cryptography.
3. Wearable Technology
Well, you have to admit that wearable technology is one of the hottest topics today. But, with the opening of 2015, these wearable are also expected to be utilized in Retail, Hospitality, Healthcare, Real Estate, Automotive, Tourism, Education, Fashion, Textile, Entertainment, Travel, Corporate, Advertising, etc. The development of cross-device applications will break the limitations of traditional health and fitness. Apps, operated over a wearable and cellular device, are sure to open up an unlimited scope for new apps.
Gartner recently released a survey that says, “By 2020, 40% of sales organizations will rely on mobile dig-tech.”
4. M-Commerce and related stuff
19% of commercial sales are coming from Smart-phone or tablets. Did you know? Analysts anticipate that this present trend will positively increase as more consumers will come across mobile banking and payments ie. M-Commerce solutions as purchasing goods or transferring money through mobile phone are becoming pretty usual and common.
This indirectly states that developers are convenient in creating mobile apps that don’t require cash or any physical cards. That is why this factor is one of the important development trends of the mobile app market.
5. User Experience
User experience is the ultimate guide to technology in the future. Wearable devices, smartphones, and tablets have revolutionized the user experience involved with gadgets and in-app purchases and advertisements. Modern businesses demand instant insight into real-time data that shows their customer’s behavior and decision-making process. A great user experience can be created by constantly analyzing user behavior and improving the app accordingly.
6. Enterprise Apps Experience
App developers will be able to work on applications for the growing mobile enterprise market. Many enterprise app stores integrate with public stores that result in a wider approach. “35% of big enterprises will utilize mobile application development platforms for building and deploying mobile apps”, predictions made by IDC. This is nothing but a rush in enterprise app stores that comprises internal app ratings, allowing companies to get rid of apps that are not in use. Developers and marketers have started to realize the significance of an enhanced experience for organic users.
According to IDC, the worldwide IoT market will reach almost $2 trillion by 2020.
Internet of things is gaining immense popularity & is expected to grow huge with new innovations and implementations that will open the gates of ubiquitous sources of information and the world of connectivity. Since IoT will be everywhere mobile developers are encouraged to create a flexible mobile experience through user-friendly applications embracing those new opportunities.
8. MAP (Marketing, Advertising, and Purchasing) within Apps
According to recent Juniper Research, mobile app advertisements and purchases are no longer limited to banners but image, text, or video ads are being integrated now. Not to mention, the marketing techniques of mobile apps are also evolving constantly.
Last year, app marketers were extensively focused on grabbing maximum user attention instead of user engagement. But this year, MAP within mobile apps will play a critical role.
With the significant marks in the mobile app development landscape in 2016, the mobile app market is all set to make a universal presence in the future. Some of this mobile app development has already gained momentum while others are making steady progress. If you haven’t, it’s high time to brace yourself to create the ultimate mobile experiences for your users by these Eight Development Trends of the Mobile App Market.