There are thousands of reasons that might make a person install an application. Amazing features, great utility and a smooth user interface are just a few among them. On the contrary, not many app entrepreneurs are aware of the reasons as to why customers uninstall their app. This post will make things easier for you and help you focus on the critical aspects of app development.
Here Are The Top Seven Reasons Why Users Uninstall Their Apps:
1. The App Freezes: Sluggish performance is the number one reason for users to uninstall their app. A survey found out that 79 percent of the users would try once or twice if their app failed to work while only 16 percent would try more than two times. Therefore, it is important that the app is tested and bugs fixed before its release.
2. It Doesn’t Deliver As Promised: It is essential that you endorse your app using the right words. People download apps to make their lives easier and enjoyable. The app design needs to be simple yet intuitive so that people learn to use it faster. If key features of the app are difficult to access, people might find an alternative to your app.
3. The App Collects Personal Information Without Consent: App users are not very comfortable in allowing excessive permissions. It would be great if your application requires just enough permission to help function it properly. An app that collects too much of personal data like social credentials, is usually uninstalled by users.
4. The App Isn’t Optimized For Their Device: It is often seen that developers port their existing Smartphone applications to tablets and new Smartphone having different screen resolutions. By doing so, you are limiting the user experience to a great extent.
5. Lack of Updates: Applications, particularly games tend to get a little boring when there are no regular updates from the developer. Newer levels and missions add to the thrill element of the game. On the other hand, if new features aren’t added to utility apps, users might uninstall it and install a better one.
6. The App Sucks Too Much Power: It is likely that your app runs in the background even while it isn’t used. While this might seem to be a necessary evil for messaging applications, it is essential that you optimize it so that it doesn’t drain the battery.
7. Too Many Advertisements: Generating revenue from apps is good but doing it at the cost of user experience doesn’t seem to be a great idea. If ads occupy most of the screen’s real estate, it is very likely that users might get frustrated and eventually uninstall the app.
As an app developer or app entrepreneur, keep the above in mind while developing mobile apps. After all, the apps need to stay in the users’ phone, for a long time!