Do You Want Your Mobile App To Success? Get Your Mobile Analytics Right
Do we need to repeat the entire app development cycle? I guess, by now we all are very fairly acquainted with the same. The process is long and success is not that easy. There are a plethora of factors working to make the app a success. Designing and development are definitely essential, but what matters more is testing and feedback. This is what every mobile app development company is in the know of. With the same strategies and methods, how are you going to set your mobile app apart from your competitors?
If you are looking to transform your business into a brand through mobile apps, the secret is in the strategy creation and data analysis. It can take a prolonged time span to observe and analyze the user behavior and make changes in the product accordingly. If you don’t really know what your users are looking for and entail them with what you think is the best, how is this going to make your app a success? User behavior, knowing their likes and dislikes, and also keeping an eye on the future trends is what makes your app successful. Here are some of the factors that affect mobile analytics.
1) Keep Your App Performance Under Surveillance
You launched the app and you think the work is done here No my friend it doesn’t work that way. It’s a blessing we have servers that aids in keeping the data in the data center. But, this data is not merely for the storage, it’s useless if you don’t really go through it. Let’s recall the school days, you can’t pass the exam just because you have the books, you need to read the books, appear in exam and learn from the mistakes you made in the exam. So, keep your app under surveillance, check the number of times the app crashed, the number of bugs discovered, how many users installed and uninstalled, what was their feedback.
2) Data Optimization
The app data collected needs to be optimized and there are specific tools for it. There are certain mathematical functions, the complex ones which will give the result that helps in performance solution for the app data which is fed into the tool.
3) Lessening App Abandon Rate
Now, with the technological outset, the mobile app development is equipped with tools to know about the features users like and the ones they don’t. So, what next? What are you going to do with that? Getting more users to the app is not enough, maintaining them is important as well. What’s the point, even if you fetch a thousand of users every day to your app, but 80% of them abandon it. So, make ask for feedback and make changes accordingly to get new users and keep them interested enough to stay.
4) User Behavior Analysis
Have you tried using Google tag management tool? If not yet, get used to using it. It assists the app analyst to understand the behavior of the user towards the app. It can get access to the details like whether the user checked out the site first and then hit the download button or they clicked the advertisement and then hit the download button or they get to your app through the notifications in the mail for updating apps. All these details can be easily accessed through the report generated by the user behavior analysis.
I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, which makes app ideas into reality by providing unique design and development services across iOS and Android platforms. I generally write blogs on mobile technology, app development and app marketing.