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How Mobile App Design Helps Business Growth?

Mobile App Design March 19, 2020
MHow Mobile App Design Helps Business Growth?
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Do you have a business and looking for ways to grow it? Everything these days is going digital and should your business if it is not already. The first thing you should do is hire a mobile app design company and start the design plan for your mobile app. Are you thinking it is the best time to launch an app? Well, the answer is definitely yes.

People these days are heavily dependent on mobile apps for their everyday tasks. Apps provide so much convenience whether they are looking to get food, clothes or want to order any services. Going out to buy things every day is after coming from the office is really troublesome. Apps have simplified it, just pick out the phone, install the app, just some swipes and clicks, and all you want is delivered at your home. Make a payment online or pay in cash if you like for your order. The mobile app design and development market have demand and opportunities to generate high revenue.

How Mobile App Design Helps to Grow Your Business?

Do you know “Design is the silent ambassador of your business.” You want to make sure your business ambassador is good. To make your business grow through great application design, you need to hire mobile app designers with experience and expertise. Here are some of the things you need to check while hiring.

1) Check their Presence on Popular Designing Sites

Most of the good designers showcase their work on popular designing sites. They get likes, comments, and ratings which proves their good work. While you are searching for mobile app designers, check their profiles on the trending designing websites like Behance, Dribble, Pinterest, and such others. You can get a fair idea about the work they do. You can know whether their output meets your expectations.

2) Experience

Now, when it comes to experience is it just the number of years that matters? If that is your thought process, you are a slight wrong. A number of years do matter but the type of work done during those years is equally important. Check whether the mobile app UI design company you are looking for has worked on different categories or not. If they have the expertise of working on a single domain and it matches your app category, it’s a win-win situation for you.

Do you have a business and looking for ways to grow it? Everything these days is going digital and should your business if it is not already. The first thing you should do is hire a mobile app design company and start the design plan for your mobile app. Are you thinking it is the best time to launch an app? Well, the answer is definitely yes.

People these days are heavily dependent on mobile apps for their everyday tasks. Apps provide so much convenience whether they are looking to get food, clothes or want to order any services. Going out to buy things every day is after coming from the office is really troublesome. Apps have simplified it, just pick out the phone, install the app, just some swipes and clicks, and all you want is delivered at your home. Make a payment online or pay in cash if you like for your order. The mobile app design and development market have demand and opportunities to generate high revenue.

How Mobile App Design Helps to Grow Your Business?

Do you know “Design is the silent ambassador of your business.” You want to make sure your business ambassador is good. To make your business grow through great application design, you need to hire mobile app designers with experience and expertise. Here are some of the things you need to check while hiring.

1) Check their Presence on Popular Designing Sites

Most of the good designers showcase their work on popular designing sites. They get likes, comments, and ratings which proves their good work. While you are searching for mobile app designers, check their profiles on the trending designing websites like Behance, Dribble, Pinterest, and such others. You can get a fair idea about the work they do. You can know whether their output meets your expectations.

2) Experience

Now, when it comes to experience is it just the number of years that matters? If that is your thought process, you are a slight wrong. A number of years do matter but the type of work done during those years is equally important. Check whether the mobile app UI design company you are looking for has worked on different categories or not. If they have the expertise of working on a single domain and it matches your app category, it’s a win-win situation for you.

3) Company or a Freelancer?

This is one of the important decisions to make. Whom do you want to hire a mobile UI design company or a freelancer? Both have their own pros and cons. Let’s cover both of them

  • Hiring A Company
Pros Cons
Have an entire team of designers. Provides a high budget.
Follows proper paperwork and documentation. Handles multiple projects at a time.
Provides on-time delivery of the work. The communication chain is bigger.
Have multiple people to assist in the project.
Better at handling larger projects.
  • Hiring a Freelance Designer
Pros Cons
Works with a low budget. Limited knowledge and skills.
The communication is short and simple. There is no non-disclosure agreement.
No time required in paperwork and documentation. No backup in case the person falls sick or becomes unavailable.
Works on a single project at a time. Needs careful vetting.

4) What’s the Cost Estimation of Application Designing?

You want to hire the best designing agency for your business growth, it’s accepted. This doesn’t mean you will have to spend a fortune on it. The budget makes a huge impact in choosing the company. Choosing the cheap is not the advice here, but choose a company with affordable rates delivery quality output and most importantly on-time delivery.

5) Wireframe and Prototypes

Wireframe and prototype have a thin line for differentiation. However, both of these are equally important for your project. Ask the company whether they directly start designing or start with wireframing, prototype, feedback, and then moving to the final design. Here is the difference between both these terms

  • Wireframe

It is a page schematic or in simple terms, it is like a screen blueprint of the mobile app. It is basically a visual guide that shows the navigation and app flow. It is like a skeleton of the mobile app.

  • Prototype

A prototype is the clickable version of the wireframe. It is a mockup of the design which looks like a real app. Early-stage prototyping is important to take client feedback, make any changes in the early phase to save time and efforts while final designing.

You must be wondering what is the secret of a successful design. It is very simple, design something that people would always keep using. Let’s learn important elements to have in a mobile UI design to make it successful.

Design Elements For Successful Business App

1) To the Point UX

The user experience should not be complex. Every non-techy person should be able to understand the design and its flow. This should be the agenda of every designer. Whether you are developing a mobile app or a desktop app, it should be extremely innovative, attention-grabbing, and user-friendly. It has to be straight forward or else your users will leave your app immediately.

2) A Feeling of Community

The users might download your app but to poke them to keep using it, you need to give them something. The best tactic to do that is to give them their people on the same app. Give them a channel to communicate with each other whether through like or comment or sharing a heart. This will create a feedback loop and keep the users engaged. All the major platforms and popular social media apps follow this pattern for user engagement.

3) Fulfilling a Demand

Ignoring the concept of demand and supply is not a good idea for your mobile app design idea. Your app design must fulfill some demand of the users or else it would be of no use to your audience. Ask these questions to yourself before you go ahead:

  • Is your app offering any tool?
  • Are you selling any services or content through your app?
  • Is your apps content renewable?
  • Can you expand your app in the future to maintain its engagement?
  • Are you offering an instant solution to some problem?

If any of these questions have yes in the answer, you are heading in the right direction.

4) Easy Onboarding

Several mobile UI designers make the mistake of presenting all the information and steps at once. This might overwhelm a new user. Make sure the onboarding process is easy for the users. Start by showing them the benefits they will get by using the app. Then proceed to explain the core features of the mobile app. Show relevant instructions when needed to assist the users.

5) Curated Content

The most popular trend in design these days is the minimalistic approach. This applies to content as well. Decide the valuable and must-have content to display in the app. Filling the app with more and useless content will do no good. It will just make the app look more cluttered and confusing. So, include streamlined content in the app to make it look simple and sophisticated.

6) Follow Finger Movement Pattern

Users have a patent finger movement pattern. Design your app in a way that fits well with those finger movements. This will provide added convenience to the users. This ease of usage will act as a glue to make them stick to your app and not diverge your competitor’s mobile app.

7) Travel in Time

Gaming apps are one of the most popular categories of apps. They generate a fair share of the revenue. But, do they survive for a long time? In the end, it is the same thing over and over again. However, popular a game is, some other games launches and it will replace the old ones.

Now, think of an app that can through times and last really long. News app, food delivery apps, and social media apps are the ones the user will never get bored of using. There is always a chance to tweak it and twist it and keep the users engaged with innovation. Make sure to pick an app that has fair chances to remain relevant in the future.

8) A/B Testing

Your design might look good and works well according to you. But, is it the same for the users? How can you be sure they will feel the same way about the UI and UX of your app? A/B testing can help with this dilemma. There are two sets of users and given two different variations of the same screen. They will share their feedback after use on which one is better. These sets of users have to be non-techy people to give genuine feedback on the use.

9) Users First Approach

Being a technical person, there are certain features or design elements that look innovative and attractive. However, the same thing might be complex for the general user. It’s very important to understand this scenario. Design the app from the user’s first approach. A feedback mechanism would be of great use here to know what users actually feel about the app and its features.

10) Data-Driven Approach

Make sure to review the design from the usage aspect. There are several tools that analyze the most and least used features, most clicked event, most crashed feature, events that are taking higher load times, and other analytics. Based on the data, the app must undergo relevant changes. Keeping your mobile app updated according to user feedback and the latest trends is a must to achieve your business goals and maintain your users.

FAQs

1) How can a mobile app help my business?

A mobile app can boost your business in various ways. It helps to reach a wider set of audience. It also helps in generating a stronger and more visible brand presence. This will, in turn, increase the overall profit.

2) Why the mobile app is important for business?

It’s not just one reason to show the importance of mobile apps, there are plenty. Mobile apps can help you generate revenue, it can convert your business into a brand. It is marketing in itself for your business. In-app purchases and ads are great ways to reach a relevant audience.

3) How do I design an app plan?

Decide the goal of the app at first, set a target audience for the app, decide the features, choose the theme of the app, and start wireframing. Wireframe and prototype are the best ways to plan an app.

4) Should my business have an app?

Of course, your business should have an app. Most businesses these days have their own app and you should have it too.

5) Does having an app increase business?

Yes, having an app will increase your business. You can reach a global audience digitally which you were not able to cover physically. You can keep your customers updated with any new offers, deals, and discounts through the push notification feature of an app.

Final Words

So, did you arrived at a conclusion or have any doubts? It is a huge decision involving a considerable investment to design a mobile app for your business growth. Consult a professional company, discuss your business, your goals, expectations from the design, your roadmap, and take their feedback. Consultation won’t hurt and it wouldn’t cost as well. Contact 360 Degree Technosoft, leading mobile app design company and start sharing.

Jignesh Audichya
Jignesh Audichya

Business Development Manager

Business Development Manager and Sales Generation Leader who thrives to take the personal and professional growth to the next level.

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