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Why Developing A Mobile Application Is Not The Only Necessity For Growing Your Business?

Mobile App Marketing, Mobile Application Development October 10, 2016
MWhy Developing A Mobile Application Is Not The Only Necessity For Growing Your Business?

It’s a clear fact that every business is opting for developing a smart mobile app for showcasing their brand way higher. It’s true and I am telling you that it’s working so far. The question is, “Will it survive? How long will it sustain?”People have been very decisive and pertinent about their mindset of trending app styles and feature-rich attributes it has. Mobile Application Development has been a consistent technological sector after the emergence of the ‘World Wide Web’ and prevailing since then.

42 % of organizations expect to increase spending on mobile app development by an average of 31 percent in 2016, according to a recent survey by Gartner, Inc.

“Demand for mobile apps is growing, but the urgency to scale up mobile app development doesn’t yet appear to be a priority for most organizations. This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames”, said Adrian Leow, principal research analyst at Gartner.

There is something every entrepreneur and first-generation business leaders should know about the latest course of business strategies. Just like a herd of ships, the tech world went crazy about the ‘Website + Mobile app’ scheme. The fact is- Developing a mobile app is not the only all-important factor for growing your business. Here are minor but important factors that will affect springing up your line of work.

After Development’ Upgradation

The launching of an app on the app store is the first step of a successful execution but definitely not the ending. Undoubtedly, developers strive and make the app of superior quality. Even though, the updates are necessary to ensure the audience that the application is getting new features and the unneeded bugs are removed. The so-called ‘After Development’ is simply nourishing and caring for future prospects. The users will start to leave your product if they don’t find anything new and fresh at a regular interval of time.

ASO itself won’t help

You develop an app, launch it on the store and do good ASO. That’s it. The golden rule book to make a sensation in the tech world is not just being better in App Store Optimization. Yes, ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. According to Forrester, 63% of apps are discovered through app store searches. But, then? Users will applaud the app only if they like it after they install on their smartphone. Remember, once they remove or uninstall your app for any reason, there is a tiny-tiny possibility to re-install. With 10000s of apps in each app store vying to rank above one another, brands have only focused on ASO.  They forget about the regular updates, making the app flawless and smooth, and finally, user-friendly.

Read More: 15 Easy Ways To Reduce Mobile App Uninstall rate by 25%

57 % of mobile leaders surveyed say it takes from 7+ to build one top-notch app, costing from $500,000 to over $1,000,000 per app.

Cost doesn’t matter

The developers should bear the fact in mind that the triumph doesn’t depend on how much bucks are spent over it. Some apps are not costly while developing but their interface, UI, and UX are smooth and fascinating enough to lure the users. Few apps spend millions but they don’t get the boost to be liked by the users. With over 2 million mobile apps in the major app stores, getting your app admired is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s vital to understand that it takes something special and collaborative peculiar efforts to make a victory out of it.

From this article, it is clear that the factors which are most necessary can be the only hindrance in growing your business if not utilized accordingly.


Pratik Kanada

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, which makes app ideas into reality by providing unique design and development services across iOS and Android platforms. I generally write blogs on mobile technology, app development and app marketing.

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