For an app to be successful and remain successful, adding something new at regular intervals is a must. Take an example of the top apps like Facebook, Whatsapp, Instagram, each one of them has plenty of updates from their inception stage.
Well, there has always been a debate about whether the update was worth updating or not. If the user rolls a negative response, it hurts the reputation and popularity of the app. One bad experience is enough for the user to ditch the app away for a lifetime. You don’t want your app on that list for sure.
This risk is of higher consideration in the case of Android devices. There are various OS versions and to make sure the app is compatible with every OS and every device is a bit difficult. This is where a staged rollout can be put to its best use.
Let me show you how.
What Is A Staged RollOut?
In a layman language, a staged rollout means launching your app update in a way that it reaches just a certain portion of users. If it goes well, it can be gradually released to some more and to some more and then to all of them.
A limited set of people will get the update and when the stability, performance, and other things look good, it can be launched publicly. Look at the bright side, you can fix the broken things before getting the negative comments and humiliation. Well, I am not saying the app will be faulty or something but, there are always certain bugs and maintenance needs to be done post-launch. This is why our mobile app development company provides post app launch support to their clients.
The staged update allows the developers to get the feedback about the issues and bugs from a limited set of users, improve them and then launch it to some more limited set of users. The cycle continues three to four times and then there is the final launch. By the time app is released full-fledged, it is free of bugs and issues and the users just have the positive things to share.
Now there might be some questions occupying your mind like:
- Why are just limited people selected for rolling out a staged out?
- How are these users selected for the staged rollout?
- Why should a staged rollout be used for the new update?
Well, we have got all your questions covered.
Let’s know some of the facts about stages rollout:
- When you choose the staged rollout for your app, the new and existing users are covered for getting this update.
- If you are not satisfied with the first rollout and you stop it then, while you start it again, it will affect the same users that were affected before.
- The update will be available to only limited % of users you have selected and not to the entire user’s community.
- The selection of users will not be deliberate, it will be totally random. The number of % of users you can select but who they would be is not in your hand.
- If you are picking out particular regions, the staged rollout will be available only to the users who are having Google Play Accounts in those regions.
Now, you must be wondering why haven’t you tried something like this before? One of the reasons can be you don’t know till now and second can be you know but you are not well aware of the benefits of it.
Benefits of Staged Rollout of Mobile Application Development Update
1) A Small Target Audience
If the update is good, there cannot be a better thing. But, in the vice versa situation, you will be alarmed about the flaws and before it reaches the wide segment of users, it will be improved.
2) Pause And Play
Now, if in the middle of the staged rollout, you discover the app malfunctioning, crashing, having bugs, or any performance issues, you can pause the update. After resolving all the discovered faults, you can play it again.
3) Test and Troubleshoot
Now, that you have an option to deploy newer versions without the fear of failing it, you can roll more updates. Also, the process becomes a lot simpler, you come across the flaws, you test it, troubleshoot it, and release the update again.