Just like the travel app is becoming an inseparable part of people’s lives, the beacon is becoming the same for travel apps. Well, why would it not be? Beacons are a great add on in the travel app and when the competition is this high, entailing the users with an additional feature which your competitors don’t have gives you an upper hand. So, if you are considering developing a travel app, the beacon is something you must compromise as a feature. Before we start giving you the reasons why let’s start with what is beacon technology.
How Are Beacons Becoming An Inseparable Part of Travel Apps?
What is beacon technology?
Beacon is basically an advanced device which functions on the BLE tech which transmits the data over short distance. When the device falls under the beacon range, it will start sending signals. Beacons have been used in a plethora of industries till dates like education, retail, museum, and travel. It is receiving a great and positive response from the users. It is just like GPS which can be attached to any movable objects as well.
How Beacon Affects Travel Apps?
1) Explore the Destination
Beacons are of great use for the wanderlust. They help the travelers to explore their destination, give them a list of popular places to visit in the city, activities to do in that destination, history of that place, places to shop, best places to eat, popular dishes to try, transportation facilities, museums, amusement parks, and such other things. If this much information is not enough, beacon also avails weather forecasting feature. Well, travelers would not expect anything more than this. Visiting is a new destination is not that tough with travel app development.
2) Boosts Supplementary Sales
These are one of the best ways to generate an added channel for revenue. Specifically for the aviation companies, this is really great for generating revenue. Beacon helps in promoting these ancillary sales and maximum benefits can be reaped out of it. The customer experience has surged to newer heights with beacon technology. The travelers can get real-time updates on the flight status and also promotes day pass to get information on the lounge area along with knowing about the long haul flights.
3) Hotels and Hospitality Services
Beacon has really been a boon for the hotel and hospitality business. It has been proved that beacons are great at providing top-notch guest service to ones staying in hotels with very little effort. It is cost-effective as it eliminates the need to recruit separate employee for doing it. Apps for hotels have become mandatory but beacons will be a feather to the cap. Beacon will be put to use right from the guest checks in and assists the till they check out. Notifications can be delivered to the user’s device guiding them about the route. Also, users will be delighted to receive messages regarding discount and deals and how they can save money with hotel booking increasing the love towards the app they are using.
4) Benefit for Flight Passengers
Transition within the airport terminal was never this easy. Well, thanks to beacon this has been made possible and easy. Airline navigation has been really simple as it can be availed right in your hands with travel app. From the time you check-in the airport, go through the security check, collect the luggage and check out, the app accompanies you and aids you. Plenty of airlines are adopting the beacons tech into the mobile app development and improve their services for user satisfaction.
5) Promotional Offers
Beacons can also be of great use for making the users aware of the new offers and deals, the launch of any new feature or service for marketing. The users will be directly delivered with the message and the service providers would be able to advertise and market very effectively with the beacon.
I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, which makes app ideas into reality by providing unique design and development services across iOS and Android platforms. I generally write blogs on mobile technology, app development and app marketing.