Artificial intelligence and machine learning are two extremely essential things in the current technology world. It is no longer a future trend but our present. Plenty of mobile app development company is hiring AI ML developers and integrating this technology into all their recent apps. If you are a part of this industry and looking to develop and launch a trending app, here are some of the best reasons to explore this technology and get acquainted with it.

Best Reasons to Integrate AI and ML into Mobile Apps

1) Personalization

Any algorithm attached to any simple mobile app can analyze the different sources of information from credit ratings to social media activities. Based on this, artificial intelligence can also provide recommendations to every user’s device. Artificial intelligence app development helps to figure out below mentioned things: 

• Your potential customers
• Likes and dislikes of customers
• Their approximate budget
• Terms they use to describe products 

Based on all this information, you can track your user’s behavior and use it for target marketing. This will help you deliver personalized content to your users which improves the probability of conversion. Here are some of the examples of popular brands that use artificial intelligence and machine learning and it’s working out really well for them.

• Uber, a popular taxi booking app makes use of machine learning to suggest an estimated time and cost to its users.
• Taco Bell has a TacoBot which takes the orders of the users answer their questions and gives recommendations from the items in the menu depending on users’ preferences.
• Migraine Buddy, a healthcare application uses ML to predict possible headaches and also shares methods to prevent them.

2) Relevant Ads

All the industry experts suggest that with too much content on the internet, the only way to win customers is to present them with exactly what they are looking for. ML app development can help make this happen. A massive amount of companies are already using machine learning in their apps for a data management platform for advertising. It helps you put all your efforts and energy into generating ads that user is actually useful to the user.

Machine learning app development companies are smartly using this technology to save money and time going to useless things and in the wrong ads. This will not just increase the return on investment but also improve the brand image.

3) Increases Security

Apart from the well-known fact that AI and ML are great tools for marketing, it is also essential for improving security. It works really well for streamlining mobile apps and securing app authentication. Functionalities like audio recognition and image recognition make it easy for users to set up biometric data for security authentication in their smartphones.

4) Increases User Engagement

When users are presented with their liked and needed products, they are more likely to engage with the content. Any user explores a website and sees the bulk of things and gets confused. By integrating artificial intelligence and machine learning into the mobile app, users stay on the application for more time scrolling to the products they are actually wanting to buy.

It offers proper customer support as well as and few incentives as well so that the users stay loyal to the app. AI assistants are also of great use to users. They are available at any hour of the day and help users solve their queries.

5) Advanced Search

With the integration of AI and ML in your app, the user can optimize their search. It makes the search result more optimized in the application. The algorithm used learns from different queries inserted by the users and put first the results based on those queries. It is not just limited to the algorithm but the mobile applications enable gathering user data involving search history as well as general actions.

This data accompanied by behavioral data and all the search queries can be used to showcase your products and services to your targeted audience. Data from the voice search should also be searched for optimum output.

6) Object Detection and Facial Recognition

It is one of the latest features in the mobile app. It helps to improve the security of your device. It also makes logging into the app faster. It also keeps your app safer from unknown users. With the security taken higher a notch, and with facial recognition, a medical professional can use it to check a patient’s health by examining the face of the patient.

7) Fraud Detection

Every industry is affected by the increasing fraud cases, especially finance, and banking. To overcome this challenge, machine learning uses data analysis to limit loan defaults, credit card frauds, and many more. It also helps in deciding the capability of an individual to complete the loan they are asking for. This eliminates the danger of loan fraud.

8) Data Mining

Data mining is also popular as data discovery. It allows analyzing a pool of data to collect information in different areas involving data warehouses and others. Machine learning provides data algorithms that will improve user experience based on the information. It helps learn new algorithms which make it easier to search for associations in the data sets and collect data easily.

Conclusion

Are you convinced that ML and AI are essential to integrate into the apps? Now, it is time to hire an artificial intelligence development company and get started with the integration of this technology into your mobile apps.